In late January, the 34th Kuwait Information Technology & Communication Exhibition (Infoconnect 2015) opened at International Fairs Ground, Kuwait. Chery showed up as a key sponsor, drawing wide attention from local media and consumers.

As an IT event and one of the largest professional exhibitions in Kuwait, Infoconnect has attracted numerous renowned global manufacturers in fields such as computer, communications and security every year. As the only exhibitor from the auto industry, Chery showed up with its classic model--Tiggo. Tiggo which appeared brilliantly attracted flocks of visitors and made Chery the most popular exhibitor. H.E. Sheikh Mohammed Abdullah Al Mubarak Al Sabah, Kuwait's Minister of State for Cabinet Affairs also visited Chery's booth and acclaimed its support to the exhibition.

According to the source, Chery will distribute exclusively-authorized draw coupons to visitors during the seven-day exhibition. All winners will get huge prizes from Chery at the end of the exhibition. During the exhibition, Chery conducted three-dimensional crossover marketing integrated indoor presentation, outdoor promotion and online & offline linkage, attracting some 100,000 visitors to its booth.

Tiggo on show is one of Chery's best-sellers in the world. Equipped with an ACTECO 2.0 engine and CVT, it is trendy and sporting. The dark-light color match highlights the delicacy and elegance of the interior. The solid and stable chassis system tuned by Lotus finds a good balance between motility and comfort, showing advantages such as comfortable ride and stable control. Besides, Tiggo has rich configuration such as daytime running light, cruise control, reversing radar, automatic air conditioning and multifunctional steering wheel; in terms of after-sales services, Tiggo provides 150,000km/5y ultra long warranty service to free customers of worries. Diverse advantages have not only earned Tiggo support and trust from local customers, but also made it a preferred SUV model of major customers in this region such as government, business group and company in bulk purchase.

As Chery's beneficial attempt at crossover marketing, participating in the exhibition will play a significant role in deepening Chery's operations in the Gulf market and enhancing its local brand influence.