On August 30, Chery's Kuwaiti distributor Budastoor Motors held a grand new model delivery ceremony locally. Budastoor Motors General Manager Rexzcy attended the ceremony and presented ten brand-new Tiggo models to 10 lucky consumers. According to the source, the 10 consumers were the winners in the lucky draw themed “Drive off in an SUV every week” in the past 10 weeks during the Kuwait leg of Chery's “Gratitude 1 million” global campaign. The event was organized by Budastoor Motors and BEC, one of the largest local exchange companies.

Kuwait has a large immigrant population, accounting for over 60 percent of its total population. The local population structure determines that local consumers have robust demand for currency exchange and purchase. Working with the company shows Chery's foresight in the local market. With 35 branches in Kuwait, Bahrain Exchange Company (BEC) boasts tremendous strength and good reputation.

According to Rexzcy who was in charge of this event, the event ran from June 14 to August 22. During the event, Chery set up a show zone in each outlet of BEC. All consumers who traded via the company's business outlets or official site during the period might view and test-ride Chery models, and participate in Chery's weekly lucky draw at Chery's 4S stores or booths in BEC's outlets as long as their trade volume reached the prescribed amount. A wide variety of prizes were presented. The luckiest one every week won a brand-new Tiggo vehicle. The novel new model show and inclusive lucky draw attracted unprecedented attention from consumers during traditional Ramadan in the Gulf.

This event came shortly after the launch ceremony of Tiggo 5 in Kuwait. The impressive ceremony not only attracted wide attention from local media, but also made Tiggo 5 a local well-known SUV model overnight. This time, the promotion conducted by Chery in association with a local renowned exchange company will further enhance Chery's local brand influence and set off a new fever in the local market.