On March 22, 2016 Local Time, Chery held the launch ceremony of Arrizo 7 and Tiggo 3 at Chery's showroom in capital of Kuwait. Among over 100 attendees were Zhu Lian, economic and commercial counselor at the Chinese Embassy in Kuwait; relevant leaders of Chery International; deputy general manager of Chery Middle East Region; Najem, chairman of Chery's Kuwaiti distributor-Budastoor Motors; as well as representatives from local media.

Arrizo 7 and Tiggo 3 are two strategic models launched by Chery in the sedan segment and SUV segment. Both Arrizo 7 enjoying good popularity and Tiggo 3, a star model with over one million customers worldwide have overwhelming superiority over other models of their segments in design, space, power, control, safety, etc. Upon their appearance at the launch conference, they were highly recognized by local journalists and consumers who said they would be competitive in Kuwait with trendy appearance and rich configuration.

The day of launch coincided with the 45th anniversary of the establishment of diplomatic ties between China and Kuwait. At the press conference, counselor Zhu delivered a speech, speaking highly of Chery's efforts in deepening its operations in the Middle East and Kuwait. As a representative of Chinese auto brands, Chery will continue to improve its product quality and supporting service system to constantly meet local consumers' needs, said Ke Chuandeng, general manager of Chery Middle East Region.

According to the source, the Kuwaiti government will present "China Day" at Kuwait University on April 5 as part of the celebrations marking the 45th anniversary of the establishment of diplomatic ties between China and Kuwait. Then, Chery will appear with Tiggo 5, Tiggo 3 and Arrizo 7 as the only Chinese auto brand.

The Middle East is a major overseas strategic market of Chery. Chery's products have covered most countries in this region. The launch of Arrizo 7 and Tiggo 3 in Kuwait will further extend Chery's product line in Kuwait, and enhance its comprehensive competitiveness in the Middle East.